Amazon will continue to grow its advanced advertising capabilities and expand its gatekeeping capabilities to better protect brands and small businesses. This will allow brands to have more control over price and listings. It will also let approved sellers add video to their listings. These changes could help protect smaller brands from black-hat sellers.
Amazon Care
Amazon has announced a series of major changes that will change how it does business. This includes expanded gatekeeping capabilities and new advanced advertising tools. These new features will help brands better control the content they list and the prices they charge. They will also be able to add videos to their listings, which will help protect smaller brands from “black hat” sellers.
The company has also announced new offerings for Prime Video. “Catherine Called Birdy” by Lena Dunham will be available for purchase on Oct. 7, while “The Northman,” a Viking saga starring Alexander Skarsgard, will be released on Oct. 16. Another new offering is Thursday Night Football, which is coming to Amazon Prime Video on October 15. The new features will make it easier to get movies and TV shows.
Amazon has also recently acquired telehealth services company One Medical for $3.9 billion. This is a huge deal for the company. One Medical is a human-centered primary care organization that offers a seamless digital experience and inviting in-office care. It allows patients to access care where they live and work.
Amazon Music HD
If you have a smartphone, you can enjoy high-definition audio with Amazon Music HD. The new format uses FLAC to encode audio files so that they transfer without loss. It also works well on most mobile devices, including the iPhone and iPad. But if you want to enjoy higher sample rates, you’ll need to invest in a DAC.
Amazon Music HD is currently available for download on the Amazon Music app or via web browser. The catalog includes over 70 million songs, including many in Ultra HD. It also features exclusive Ultra HD remastered albums and playlists. The new service was launched in September, and has already accumulated over 55 million subscribers.
It is currently free to try Amazon Music HD, but a paid subscription is required for full access. Amazon’s service will compete with Tidal, which has been ranked the top lossless audio streaming service for the past six years. It’s also cheaper than its competitors, and is available in four countries: the US, the UK, Canada, and the Netherlands. It’s possible to try a 90-day free trial, which will allow you to try out the full service before buying. Once you sign up for the service, you can listen to your music on your mobile device, desktop computer, and Amazon gadgets.
Amazon Brand Registry
For fans of the streaming giant, there are a few changes to look out for this year. The company is going to expand its gatekeeping and advanced advertising capabilities to provide more control to brands. This could include allowing only approved sellers to post videos. This could help protect smaller brands from black hat sellers.
Currently, Amazon is making major strides in the digital advertising space. Listed as “other” in its financial statements, digital advertising at Amazon has grown exponentially in the past few years. The company’s digital advertising revenue now sits at over $8 billion, with a projected surge during the holiday advertising season.
Amazon has also made significant investments in the delivery of goods. The company is working to reduce click-to-door times and master last-mile delivery. To that end, it has purchased 11 more Boeing 767 jets for global delivery operations. This will increase its fleet to 85 aircraft by 2022. It has also partnered with Amazon Delivery Service Partners and introduced drone delivery.
Doug Herrington’s appointment as CEO of Worldwide Amazon Stores
During his 17-year tenure with Amazon, Doug Herrington has spent time on both the marketplace and the operational side. Most notably, Herrington helped launch Amazon Fresh, a grocery service. Since then, Amazon has consolidated the operations unit under John Felton, formerly SVP of Global Delivery Services.
Before being named CEO of the World Wide Web, Herrington headed Amazon’s North American consumer business. Herrington later moved up to become head of the company’s global fulfillment business, which includes both stores and services. Herrington’s appointment as the CEO of Worldwide Amazon Stores follows the resignation of Dave Clark, the company’s former consumer business CEO. Clark was responsible for growing Amazon’s operations team and creating the massive fulfillment network.
Felton has nearly 18 years of experience with Amazon, spending the last twelve years in operations finance and retail leadership roles. Previously, he served as vice president of global customer fulfillment. He recently reorganized Global Delivery Services to include last mile delivery services. Under Felton’s leadership, Amazon will consolidate and streamline its operations.
